Habihan

The fashion image house · MNL

Habihan is a fashion image house in Manila. Send the garments; the atelier returns campaign photography, film, and lookbooks in ten working days. No set to build, no call sheet, no freight bill, no reshoot for the next market.

Commission the houseOpen the folio

PL. 001 — Opening

PL. 002The standard

10

working days, garments to campaign

300+

plates delivered per collection

6

markets adapted per campaign

PL. 003The calendar

The season won’t wait for a second shoot.

A collection is photographed once. Then it has to sell everywhere: the campaign, the lookbook, six storefronts, four markets, and whatever TikTok Shop wants this month. Most studios quote you weeks and a freight bill for each of those separately, which is how a range plan signed in June misses the season it was cut for.

The house produces all of it from the garments you courier to one address in Manila.

See the disciplines
PL. 003a
PL. 003b

PL. 004Disciplines

Six disciplines, one atelier.

01Product imageryEvery SKU, gallery-ready.
02Campaign & editorialHouse faces, held season to season.
03Fashion filmMotion cut from the same cloth.
04Lookbooks & cataloguesThe collection, bound.
05Ecommerce suitesOne SKU, every storefront.
06Market adaptationOne campaign, six markets.

PL. 005Selected work

House study Nº 01

Terno, at noon.

Resort capsule · 142 plates · campaign, lookbook, storefront suiteRead the folio

PL. 006Butterfly sleeve
PL. 007Full length
PL. 008The weave
PL. 009Turning
PL. 010Shoulder

PL. 006The atelier

Six phases. No mystery you need to manage.

  1. 01  Brief

    Range plan in

  2. 02  Art direction

    Direction board signed

  3. 03  The fitting

    Garments in studio

  4. 04  Production

    The plate list is built

  5. 05  Retouch & grade

    One grade, checked

  6. 06  Delivery

    One sorted archive

See how the house works
PL. 006

PL. 007Recent plates

PL. 014 — Evening

PL. 018 — Cuff

PL. 021 — Resort

PL. 026 — Flat lay

PL. 031 — Street

PL. 034 — Detail

PL. 039 — Shirting

PL. 042 — Weave

PL. 047 — Piña

PL. 051 — Indigo

PL. 058 — Tokyo

PL. 063 — Drop

PL. 008The house

Alba started as a complaint. We kept watching Filipino collections we admired reach market behind photography that undersold them. piña lit like polyester, a terno’s sleeve flattened into a shape, a weave somebody’s retoucher had smoothed away entirely. The fix was never another moodboard. It was rebuilding the studio around the garment, and it is why the folio on this site is our only brochure.

The principals, Habihan, 2026

PL. 008The flat-lay table

PL. 009 — Commission

Bring the next collection.

Reply within two working days, a scoped proposal within five.

Commission the house